Everyone’s fave box jumper, Maru, is on the cusp of becoming a publishing celebrity.
Maru’s irresistable videos have already attracted more than 100 million views on YouTube. Most show Maru enthusiastically diving into tiny boxes that can barely contain his bulk.
The book, I Am Maru (William Morrow, $15.99) will be in stores next week. It’s the English version of the Japanese book published in 2008.
Maru’s owner goes by the pseudonym “Mugumogu,” revealing neither her identity nor the exact location of their home in Japan.
The pseudonymous “Mugumogu” maintains a blog about Maru. She does not reveal her identity or where she and Maru live in Japan.
Maru has enjoyed far more than 15 minutes of fame. He first hit the web in October of 2008, when his roommate entered the first Maru video in a YouTube contest. The video went viral. Subsequent vids were just as pawpular.
When asked why people seem so attracted to Maru, his roommate answered, “Great deal of curiosity he has and his handsome round face.”
The probability of a U.S. book tour is slim. “As Maru does not own a private jet, he is not planning to do a U.S. tour, unfortunately,” says his roommate.