Austin Humane Wins Mike Arms/Iams Hero Award

October 12, 2011 |

This week Iams kicked off its 2011 Iams Home 4 the Holidays program by awarding the Mike Arms/Iams Hero Award to the Austin Human Society for its extraordinary disaster relief efforts for animals affected by this year’s wildfires in central Texas.

Mike Arms, president of the Helen Woodward Animal Center presented a plaque to Austin Humane commemorating their efforts, and a check from Iams for $5000.

Mike Arms/Iams Hero Award Given to Austin Humane Society

(L to R) Mike Arms, President, Helen Woodward Animal Center; Frances Jonon, Executive Director, Austin Humane Society; Leslie Myrie, Assistant Brand Manager, Iams; Michel Brousset, Marketing Director, Iams North America

Iams presents the Mike Arms/Iams Hero Award to a person or animal organization that exemplifies the commitment and passion for the lives of orphaned animals similar to what Mike Arms has been doing for so many years.

Iams selected the Austin Humane Society because:

Austin Humane Society took the lead in coordinating the disaster relief efforts for the animals displaced in the Austin/Bastrop counties as a result of the recent Texas wildfires. This widespread disaster destroyed over 1,400 homes in the Central Texas area. The Austin Humane Society helped create a temporary triage unit in the Austin and Bastrop areas providing food, and refuge, and medical care for the displaced animals. We are grateful for their dedicated service to enhancing the quality of life for animals and their families.

bastrop animal shelter texas

Central Texas fires forced the evacuation of the Bastrop Shelter (above). Cats from Bastrop were relocated to Austin Humane.

Iams has worked with Mike Arms and the Helen Woodward Animal Center for the last 12 years in its annual Iams Home 4 the Holidays adoption campaign to help raise awareness of shelter and rescue animals around the world. The program has not only increased public awareness about animal adoption and increased the number of pet adoptions, but it has also lowered euthanasia rates and set records for the number of people who are receiving humane education. Humane education is as important as adoption in reducing the number of animals killed each year in shelters.

Frances Jonon, the Executive Director of Austin Humane, accepted the award for the shelter.

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About the Author ()

Karen Nichols is a Pet Industry Influencer, Publisher and Multimedia Designer in the San Francisco Bay Area. She has over 15 years of experience in the Internet Industry as a User Experience Analyst and Interaction Design Consultant. She's blogged professionally for nine years, and is a respected expert in social media, web analytics, online branding and Wordpress design and development. She's a popular speaker at pet industry conferences. In 2013, she won the BlogPaws social media awards for Best Cat Blog and Best video. In 2012, Karen won the Best Blog Design award for She was one of seven finalists in the national Purina Cat Chow Correspondent search in 2010. She has been a spokesperson for Friskies and judge of the 2012 "The Friskies" video contest, and a juror for the Internet Cat Video Festival. Karen is a member of the Cat Writer's Association, Women in the Pet Industry, the IAABC, The Interactive Design Association and the North Bay Multimedia Association.

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