Cat Bloggers’ Lounge: How to Meaure Social Media ROI

Mousebreath officially launches on June 1st, but you’re welcome to poke around during our testing period!

the cat bloggers' lounge - tech talk to supercharge your blog's purrformance

Measuring Social Media ROI ~ HootSuite White Paper Series

If you promote your cat blog through the top social media channels, at some point you’ll want to assess what your ROI (return on investment) is.

Even if you don’t blog to generate revenue, understanding where you get the most bang for your buck can help you streamline your social media activities. For example, if you’re spending 3 hours a day on Twitter and only getting 50 clicks from Twitter to your blog each day, maybe your time is best spent promoting your blog on Facebook or Stumble Upon.

Which brings us to a FREE series of white papers from Hoot Suite.

HootSuite and Social Media Measurement Coach Nichole Kelly co-authored a 5-part White Paper series dedicated to understanding social media measurement.

These reports share practical advice about tracking and reporting on the impact of your social campaigns and show how these results tie into bottom-line metrics like customer acquisition cost, conversions and revenue.

By using the business-specific tools available in HootSuite’s Social Analytics package, you can gain insight into which social media strategies are actually delivering – and importantly, which ones aren’t – to optimize your efforts.

Download the Free White Papers

Download each White Paper from a unique landing page – and sign-up for the webinar if you are interested in learning more about measuring social media.

Click here for the download links from Hoot Suite.


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