Cat owners feel there’s a significant lack of products designed specifically with cats and cat owners in mind, according to a survey by Cat Person, a New York-based brand founded just this past March.
Cat Person officials said that they conducted the national survey of 1,000 cat owners to better understand the attitudes, challenges and opportunities among this segment of pet owners. (The survey insights were collected by Cat Person through Ask Your Target Market online research platform from March 11-12.)
While there are more cats than dogs in the United States, 80 percent of respondents said that they felt it’s a dog-centric culture, and 81 percent reported that they do not identify with the stereotype of cat owners.
In addition, the survey “overwhelmingly” showed that cat owners wish they had better options when it came to food and products made specifically for cats, and that cat owners aren’t getting what they deserve from the pet industry or pet store chains.
Other insights from the survey:
71 percent of cat owners are not completely satisfied with the selection of cat furniture
33 percent are not satisfied with the overall options for cat products in pet stores
47 percent believe cat products are underrepresented in pet stores
54 percent of cat owners have bought products for their cats that were actually made for small dogs
50 percent believe the pet industry is not investing enough in innovating products for cats
50 percent feel they must compromise between products that are aesthetically pleasing and what will make their cat happy
26 percent of cat owners take drastic measures to hide their cat’s toys and products when hosting company
74 percent of cat owners wish they had healthier food options for their cat
60 percent of cat owners find cat food labels confusing
56 percent of cat owners have children, while 26 percent are single
Over the years, I’ve had conversations with just about every cat blogger there is regarding the paucity of cat products (and blogging opps) for cat owners vs. dog owners. Swag bags at pet conferences are jam-packed with dog bones, pepperoni, dog collars and the like, with a couple of measly cat products tossed in as an afterthought.
Enter any large pet store and count the square footage devoted to canines (often, half the store) vs. the usual single half-aisle devoted to cats.
It’s not because we don’t spend the money; we certainly do. Is it an extra- vs. intro-vert kind of a thing? Dog owners socialize with their mutts at dog parks and beaches and you see them parading your neighborhood every morning and evening. You rarely see cat owners with their charges outside the home. Nope, we are permanently sheltered in place, content to purr and keep our social distancing perimeters intact. Out of sight, out of mind, maybe?
It’s a stumper and I have no solution to offer. Money talks, so somewhere along the way we probably didn’t jump on some product’s bandwagon and got left behind. Cats are infinitely superior to dogs, so I’m at a loss at to why pet product companies don’t jump at the chance to pay homage to feline royalty. Do you have any ideas?